How to establish Franciacorta?
The following was inspired by my own responses to an interview by Benjamin Tucker, for his dissertation on Franciacorta as a brand for a BA Honours degree in Public Relations with Marketing… […]
The following was inspired by my own responses to an interview by Benjamin Tucker, for his dissertation on Franciacorta as a brand for a BA Honours degree in Public Relations with Marketing… […]
The inaugural Champagne & Sparkling Wine World Championships (CSWWC) in 2014 was a great success, uniquely attracting the most iconic Champagnes and sparkling wines in existence, generating publicity worldwide. It is not just about the most illustrious fizz on the planet, but their presence is an endorsement of the unprecedented expertise of the CSWWC and that in turn is an endorsement of the awards won by other, less well-known wines. […]
We are extremely proud of the quality of our Gold and Silver medal winning wines, but it is clear that we did not communicate all aspects of our message to everyone in the first year of this competition. Ultimately the buck stops with me, so here are the points I failed to get across, including the classes I did not communicate with sufficiently, leaving them wide open for entrants to make their mark next year. [...]
I have been one of the biggest supporters of English sparkling wine ever since two crazy Americans purchased Nyetimber in the mid-1980s and stubbornly demonstrated the viticultural potential of this island to a bunch of over-cautious English farmers who were reluctant to shrug off their all-weather safety-net of German crosses and French hybrids. […]